What is a family business? It is any business where
family and business relationships have significant impact on each other.
It is that interdependence and business dynamics that actually make a
business a “family business.” The most important point is the dynamics
present in these relationships, which cause family members to be
economically dependent upon each other, while the business is linked
strategically to family relationships.
Conflicts between family and business members can be
varied, sometimes they are apparent and sometimes hidden, but they are
always present. Poor communication is often the cause of much of the
conflict and are often patterns learned at home before the sibling or
spouse enters the business. Some conflicts occur because of
misunderstanding and/or misinterpretations, while others occur due to lack
of communication. Communication triangles are very common in families and
are activated when anxiety, conflict, and/or tension develop between two
people within the business who have an emotional relationship. This
anxiety and tension can spread through the family in an undercurrent of
talking and complaining behind each others’ backs, but can heat up to
the point of hostility. Symptoms of this may be the illness of a family
member or someone threatening to quit the family business or someone being
fired because of an unwillingness to go along with other family members.
Compensation of family members is another rich source
of conflict. While many people believe that family members are highly
compensated when they work in family businesses, research indicates that
while the owner is highly compensated other family members working in the
business are under compensated. In many family businesses, compensation is
not tied to performance but is based on “family equality,” and the
compensation standards have no correlation with the real market value of a
position. Siblings employed by the business want to increase their
compensation and benefits, which places extreme pressure on the ability of
the business to pay out dividends to the inactive family member
shareholders. Minority shares of stock in a closely held business are
difficult to value or sell and often perceived as a liability, not an
asset. This creates conflict between those family members employed and not
employed by the business.
Succession is a difficult process for most family
businesses. The failure to face and plan for succession can result in
extreme stress and conflict, not only during the lifetime of the owner but
also after death. There are many reasons family businesses do not have a
formal succession plan, most of which reflect avoidance. If a succession
plan has been created, its selection process can also be a source of
conflict. Siblings can become competitive and combative as it becomes time
to choose a successor, even to the point of undermining each other.
Another potential conflict of succession is “the marshmallow effect,”
when heirs drift into a career and do not experience professional
satisfaction. This, coupled with the lack of confidence, because they are
unsure if their position is a product of their efforts or their name, can
lead to low morale and family conflict. These individuals usually blame
the relatives or the business for their lack of happiness.
There are three key relationship building tools a
family business must address to balance and maintain a healthy
relationship in the family, business, and ownership of the business:
Communication, Issue Management, and Change Management. Small business
family members must create an understanding with each other in order to
minimize relationship management costs. The more the family invests time,
energy, and resources into a family member, the stronger the relationship
and bond will be with that person. Family members should establish a forum
for dealing with problems, both internally and externally. Issue
management should address how to deal with conflicts, resolve matters away
from employees, and create a practice and procedure for dealing with
conflict. Outside neutral, mediators should be utilized when communication
ceases. Change management must address future issues and concerns that a
family member may be having within the business. These issues include how
the company will deal with change, how spouses of family members should
enter the business, how to address new competition in the market place,
and any other matters effecting the business. By properly addressing these
primary areas, the family’s relationship skill and relationship paradigm
may strengthen, and a stronger, healthier family and business relationship
may emerge.